Is subscription the end of ownership?
Several industries have disruptively transformed to offering subscriptions. For the subscription-based companies succeeding, the results are higher growth rates through new recurring revenue streams and increased value provided to the customers. In some industries, larger companies have not been able to manage the transformation and new entrants have taken market leading positions, outcompeting the late movers.
Many industrial companies still have potential to become a successful subscription-based company. However, companies struggle to shift from unit sales focus to recurring revenues.
Together with partners, Triathlon Group has gained insights of subscription models and identified key areas going forward to make the transformation.
Want insights on how to transform successfully? Click here…