Value Realization in Digital Servitization
Manufacturing companies are increasingly adopting digital technologies and connecting their products to offer new digital services. This trend, called digital servitization, is mainly driven by a belief that it will strengthen differentiation and the market position as well as profitability.
Digital servitization requires investments in new capabilities and resources and the transition puts new demands on the organization and way of working. Many manufacturing companies are in the beginning or middle of this transition and are struggling to capture the identified benefits. A key challenge is to understand and deliver customer value.
Triathlon Group has recently conducted a study investigating how manufacturing companies from three different industries are managing their digital servitization journey. The study has identified three key success factors for how to secure the value for the digital services.
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