Triathlon Group serves the Automotive industry, including automakers, heavy truck manufacturers and general commercial vehicle suppliers & dealers.

Demand for new technologies like electrification, autonomous drive and connectivity have introduced new transformational challenges for the industry. At the same time, in an already extremely competitive environment with global players, efficiency in operations is imperative.



Supply Chain Risk and Compliance

Facing constraints imposed by China on gallium & germanium, and import restrictions on Russian steel & iron, a client wanted to evaluate its suppliers’ supply chain resilience and transparency in order to update its strategy and ensure compliance. Triathlon was the interface towards suppliers and delivered a comprehensive market vulnerability analysis and a strategic game plan to effectively mitigate identified risks.


Reducing Cost in vehicle Distribution

A client within the automotive industry was supported by Triathlon in driving a project to cut costs and reduce lead times in distribution. New capabilities, including visibility of pipeline and shared stock management, were defined and developed.

Finance & IT

New customer quotation process

Triathlon delivered management support to an industrial equipment manufacturer, developing and implementing a new customer quotation process. Triathlons expertise and approach ensured a seamless transition, leading to an improved way to quote customers.

Automotive strategy

Defining a New Strategy

A client within the automotive industry wanted to improve their way of working and culture. Triathlon supported this endeavor by developing a new strategy including analysis of current position, definition of wanted position and thereafter outlining required initiatives to close the gap.

Triathlon Digital

Capturing Changing Market Needs

Understanding the ever-changing market environment is crucial for any industry actor. Triathlon Group supported a tier 1 supplier in capturing and understanding the market changes driven by end-customer behaviors and needs to better forecast the market and serve their customers.


Analysis of Fuel Cell Potential

A driveline manufacturer wanted to offer sustainable alternatives to their customers and saw the need to evaluate the technical and commercial potential of fuel cells.​Triathlon provided a comprehensive analysis identifying the most and least attractive customer applications for fuel cells.


Hydrogen Deployment Business Models

A client in the automotive industry wanted to define a strategy for deployment of hydrogen fueled products. Triathlon provided an analysis of the hydrogen landscape and potential business models the client could adopt.


Establishment of Pmo to Enable Launch

A client within the automotive industry wanted to strengthen their program management and reporting structure to secure future growth with a critical OEM. Triathlon established and led a Program Management Office with new processes and tools to enable a successful launch with the OEM.

Industrial equipment

Semiconductor Summer Taskforce

A purchasing organization requested support with managing critical Tier 1 suppliers affected by the semiconductor crisis. Triathlon supported with negotiating and coordinating with the suppliers in order to mitigate production stops at the suppliers’ factories to ensure that the requested deliveries to the client's plants were fulfilled. 


Business Intelligence to Strengthen R&D

Given the fast-moving landscape of the automotive industry, a leading supplier required an update of the strategic market outlook. Triathlon supported in gathering the most recent business intelligence and identifying key product implications to strengthen R&D focus and development.

Industrial equipment

Improvement of Cost-Plus Pricing Model

An industrial equipment manufacturer needed to improve their pricing model used to quote global customer projects. Triathlon assessed the current cost/revenue structure and delivered an enhanced model enabling annual updates of allocations, thus improving both accuracy and flexibility.


Program for Human Rights Due Diligence

A client in the automotive industry needed to ensure compliance to new regulations and increase cross-functionality within sustainability due diligence. Triathlon was engaged to run a global program aimed at implementing new ways of working and a new organization for this purpose.


Commercial Excellence

A leading supplier in the automotive industry needed to improve their commercial excellence in regard to portfolio and sales strategies. Triathlon supported top management to understand the as-is situation, critical short-term milestones and required actions to deliver according to target.

Triathlon Greentech

2nd Life for High Voltage Batteries

An OEM needed support in exploring opportunities related to 2nd life of its high voltage batteries. Triathlon supported in driving key initiatives and pilots as well as in re-evaluating the company’s 2nd life strategy. 


Shaping a Business for New Opportunities

Expanding the business with new products and to new markets is an important element for growth. Triathlon supported an automotive client in formulating a strategy and operating model for how opportunities for profitable market growth can be captured.


Improving Delivery Capability

In the rapidly transforming auto industry, a client had launched multiple strategically important initiatives but faced several challenges to deliver. Triathlon assessed the situation, assisted with developing a common Masterplan and established a coordinating steering and support organization.


Business Insights on Uptime Performance

An automotive actor wanted to understand their electrical vehicles’ uptime and performance in relation to their customer needs and competitor performance. Triathlon provided an analysis based on customers’ opinions and view on the products.

Automotive industry

EAEU Spare Part Compliance

A client within the automotive industry wanted to eliminate the risk of incompliance for the spare parts delivered within the Eurasian markets. Triathlon provided a comprehensive analysis of the spare part process and developed a solution proposal of concept to eliminate risk.


Supplier Capacity Assessment

An OEM client wanted to get a better understanding of the capacity situation of its supplier base. Triathlon developed a systematic and reusable approach to collect and analyze supplier capacity data.


Product/Service Portfolio

To address sustainable long-term growth, a large automotive supplier was looking for opportunities in new markets and adjacent business areas. Triathlon and the client team assessed the identified opportunities and developed a product and service offering.


Partnership for New Technology

A client within the automotive industry was establishing a new partnership with a cutting-edge tech company to develop transport solutions. Triathlon supported in negotiations leading to a formal agreement.


Business Carve-Out and IT Separation

A global OEM had divested a part of its business but would remain to collaborate on new product development.The IT landscape needed to be separated.Triathlon was asked to lead the cloning and rollout of the product quality management system for the carve-out business.


Identify and Employ Lessons Learned

A global development project in the automotive industry faced several challenges due to launching first to market features with advanced technology. Triathlon supported the client to identify and employ lessons learned to a new similar project to mitigate the risks.


Performance Analysis of Development Projects

An automotive client wanted to strengthen project management and reporting to secure future growth together with a key customer. Triathlon supported the client to perform an as-is analysis and define workstreams to drive and prioritize the work to reach wanted position.


Developing a Privacy Position

An industrial client needed a privacy position that clearly states how consumers’ personal data is to be used and protected. Triathlon led the development, resulting in a position statement as well as important commitments for realization.



Triathlon Digital / Automotive industry

Information & Data Management

A client within the automotive industry wanted to set a foundation for Information & Data Management with clear governance to become more data driven. Triathlon provided a comprehensive benchmark, strategy and roadmap to roll out the foundation.


Communication within Data & Analytics

An automotive manufacturer needed to raise internal awareness of Data & Analytics to speed up their data-driven transformation. Triathlon supported to accelerate the transformation, create a communication strategy and plan the work going forward.


Upcoming EU Directive On Due Diligence

A client within the automotive industry wanted to increase their understanding of an upcoming EU directive on sustainability value chain due diligence. Triathlon supported by analyzing the expected requirements and identifying gaps in the client’s current due diligence activities.

Automation industry

Manufacturing System Pre-study

A client within the automation industry had identified several pain points related to their manufacturing systems and processes. Triathlon provided an in-depth analysis resulting in defined improvement areas together with solutions and a recommended way forward


Capacity investment mapping

An OEM client faced increasing demands, putting pressure on the supply chain. To ensure suppliers ability to manage capacity ramp-up, they were offered capacity investments by the client. Triathlon supported with tracking and management reporting of the identified investments

Industrial equipment

Semiconductor supply chain mapping

A purchasing organization requested a holistic view a of the supply chain for components with semiconductors. Triathlon assessed the clients supply chain and created a database that provided the transparency required to work proactively with the crisis


Road adaptations for autonomous vehicles

A client within the automotive industry had a strategic project to develop an autonomous transport solution. Together with commercial and technical partners, Triathlon led the work to specify and implement needed road infrastructure adaptations to enable for the technology


Data protection strategic roadmap

An automotive industry client needed support in securing an efficient organization to manage data protection effectively. Triathlon supported by defining the current state, the target state, and subsequently setting a strategic roadmap and an implementation plan


Defining autonomous transport solution

An automotive industry client had initiated a strategic innovation project for development of an autonomous transport solution. Triathlon worked with the client to set a business strategy and model besides supporting with bridging technology and business development

Triathlon Digital

Roadmap for digital services

A leading automotive supplier experienced challenges in cross-functional collaboration on digital service development. Through cross-functional coordination, Triathlon supported the client to launch new digital services at a faster pace.


Identified improvement opportunities in operations

An automotive manufacturer client needed to improve efficiency in operations. Triathlon assessed current operational processes and identified challenges and opportunities used as baseline for operations improvement.


Reduced costs in aftermarket

An automotive client needed to realize savings within their service market. Triathlon assessed processes and implemented a new organization and approach, resulting in a reduction of costs.


Improved compliance with new sales tax system

Triathlon assisted an automotive client in the development and implementation of a new IT-solution concept for controlling and reporting sales taxes, resulting in process changes which improved compliance of invoicing.


Creation of a learning management ecosystem

An automotive manufacturer needed support in implementing their vision of a new learning management system. Triathlon defined requirements, executed the sourcing process and implemented a portfolio of solutions building a learning ecosystem.

Featured Insights

Data engineering to unlock the potential of BI

Business intelligence (BI) supports organizations to extract valuable insights from their unstructured and structured data to facilitate strategic decisions. However, unlocking this potential requires complex data to be managed through data engineering, including data ingestion, storage and processing, before it can be transformed into tangible values...

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Triathlon Group’s Industrial Report 2023/24

Triathlon Group's annual industry report (Verkstadsrapporten) shows a strong top-line growth during 2022 for Swedish and West Swedish manufacturing companies. Despite growing top-line, West Swedish companies express concerns regarding the possibility of passing on increased cost, which is expected to lead to reduced profitability...

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Is the Semiconductor Crisis Over?

The world has, in recent years, become acutely aware of the elusive group of components referred to as semiconductors. Their pervasive influence touches every facet of the modern business landscape, from automotive giants to consumer electronics titans. However, what was once an unassailable cornerstone of innovation has now become a fragile keystone in the worldwide economy. These components are not only the brains behind our gadgets but are...

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Usage of Generative AI in the Swedish Manufacturing Industry

Discover the untapped potential and key considerations of deploying generative AI in the thriving Swedish manufacturing industry. Deep dive into Triathlon's research which has summarized the advantages of, as well as the risks associated with, this groundbreaking technology.

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Emerging Transportation Management Systems

Emerging and disruptive technologies such as AI, Cloud Computing, Big Data Analytics, and Autonomous Vehicles have unlocked untapped potential for Transportation Management Systems (TMS), creating new opportunities to reshape the transport industry. This article elaborates on the enablers and features of next-generation TMS, enhancements compared to traditional TMS, how to succeed in implementing next-generation TMS, and future trends.

Enablers and features of next-generation TMS
TMS are logistics platforms streamlining processes of goods movement by connecting various data flows being analyzed and validated to make strategic and tactical changes. The immense increase of computing power and...

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Democratizing Healthcare by Machine Learning

Machine learning is revolutionizing businesses, through valuable insights, predicted outcomes, and facilitated decision-making. In healthcare, the models efficiently analyze patient data, identify anomalies and offload staff. But besides a reliable algorithm...

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Succeeding in IT and Business Carve-Outs

Executing an IT separation within a business carve-out can be a daunting task for leadership teams. However, by considering the following points, the transformation can be executed with greater efficiency and clarity...

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Co-opetition – Collaborate With Competitors to Get Ahead

Originating from game theory, co-opetition describes how competitors can cooperate to get ahead, or reach a common goal, by working together. Despite its benefits in the prevailing business climate, competitors are – as you might know – often hesitant to collaborate, and as a result, they miss out on favorable opportunities...

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Assessing Environmental Impact With LCA

Organizations meet increased pressure to disclose their environmental impact. A Life Cycle Assessment (LCA) is a standardized methodology that quantifies this impact, providing data for organizations to address the increased demand.

Increased need to quantify environmental impact
Organizations are under increasing pressure to be transparent about their environmental performance. Firstly, the legal reporting requirements are becoming ever stricter, which is illustrated by...

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OKR – An Effective Tool to Drive Goal Achievement

Developed by Intel’s CEO Andy Grove back in the 1970’s, the goal and management method Objectives and Key Results (OKR) has since become the de facto methodology for many tech giants like Google, Amazon and Spotify and is spreading like wildfire across successful startups. The method enables companies achieve their goals by focusing on what is most important – at any given time...

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Supply Chain Resilience in a Market Downturn

The robust growth since the last global recession in 2008/2009 has reached its climax. We are now forced to face a stark new reality as a recession ominously looms in the not-so-distant future. It is hard to deny that the last two years have been challenging from a supply chain perspective, many were caught off-guard and supply chain inefficiencies were mercilessly punished...

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Combining Data Privacy & Machine Learning

The development of computing capabilities during the last decades has enabled organizations to gather and process large amount of data using advanced mac...

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Gain Efficiencies by Product Variant Strategies

When companies extend offerings through product variants, they will face increasing costs and related challenges as the portfolio grows in complexity. Concurrently, variants generate deep customer value and justify higher price points, where mitigation strategies will enable improved lead times and profits gains...

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Triathlon Group’s Industrial Report 2022/23

Triathlon Group’s annual Industrial Report (Verkstadsrapporten) shows that the Western Sweden’s manufacturing industry have recovered after the pandemic. However, high inflation, higher interest rates, continued material shortages and increasing energy prices result in that companies are uncertain about the future demand...

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The M&A Year 2021 in Review and 2022 Outlook

M&A activity in Europe surged in 2021 with more capital spent on acquisitions than any of the previous seven years. After a relatively poor 2020, transaction volumes bounced back to pre-pandemic levels and more. Has the M&A market scaled new heights in Europe?  

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Making Industrial Facility Operations Sustainable

The industrial sector is a key driver of human-caused greenhouse gas emissions, and a significant share of these emissions comes from facility operations. As an example, natural gas is commonly used for space heating, contributing to carbon dioxide emissions. For industrial companies wanting to improve their sustainability performance, it is relevant to understand the environmental impact of their facility operations...

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Study Shows 3 Enablers for Sustainability Leadership

The global sustainability transformation is rapidly evolving. To enable a successful transformation and ultimately become a sustainability leader, fulfilling organizational prerequisites is key. Based on a study* of companies at the sustainability forefront and interviews with sustainability executives, Triathlon Group has identified three organizational enablers for success...

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A Paradigm Shift Within Digital Services?

Have you ever read the comments field on an article posted on social media? Then you have probably encountered both hatred and the spread of disinformation. Wit...

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Building a Culture of Innovation

Innovation is a key recipe for success, yet most organizations still struggle to generate and execute enough new ideas to the desired level of novelty. There are many aspects critical to innovation, but successful companies seem to share the common denominator of a visionary leadership and culture that facilitates innovation...

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Mandatory Human Rights and Environmental Due Diligence

The long-awaited proposal for an EU Directive on mandatory human rights and environmental due diligence has finally been released, following the increasing global momentum towards socially responsible and sustainable business. A topic that in times like these is ever more relevant.

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The net-zero challenge for mobile machinery

Efforts in mitigating climate change have resulted in ambitious global targets on CO2 emission reductions. Highly affected by these targets are mobile machinery which now face a challenging transition towards net-zero emissions.

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What is your contribution to Agenda 2030?

United Nations’ 17 Sustainability Development Goals (SDG) show the direction on how to make an impact on the world’s most urgent societal challenges. These goals aim to mobilize efforts and they call for action to organizations around the globe to use innovation and creativity to combat these challenges.

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Triathlon Group’s Industrial Report 2021/22

Triathlon Group’s annual Industrial Report (Verkstadsrapporten) shows that the Western Sweden’s manufacturing industry was initially hit hard by the COVID-19 pandemic in 2020, but recovery has been rapid and forecasts for the future are positive. However, uncertainties exist on how the cost development of raw materials and transports will progress, which is indicated in this year’s report.

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Get Topline Impact from Value-Driven Sales

Project sales between businesses are complex and to succeed with a high hit-rate, the sales process needs to turn from a traditional selling with inside-out to an outside-in perspective. By identifying the unique buying points for the customer, new ways of selling are derived that can impact topline results.

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Study on realization of ERP benefits

Expectations on a new ERP-system are often high. However, once the system goes live, studies show that most businesses experience unachieved realizations of their expected benefits.

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The M&A Year 2020 in Review

Heading into 2020, global M&A activity was declining, with both a deal value and deal count falling in 2019 compared to the all time high levels of previous years.

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Eliminate the Skill Gap for Value-Based Sales

A sales force which has the skills to identify and sell value is necessary to meet the challenges with value-based sales.

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